Unlike fine art which may command a powerful vision to abstract thinkers but not need to actively promote a product or service, consumer art and advertising has an additional layer of complex messaging. Masters of this commercial craft often served their diverse clientele with decades of brilliant innovation, not unlike classic literature.
Purveyors of vintage posters find the colorful sparks of conceptual brilliance distilled by commercial art, utterly irresistible. Retail motives combined with visual metaphors and anthropomorphic constructs have have generated galaxies of tantalizing works. This has lead to authentic European posters becoming highly collectible items, often exhibited in museums, and fetching thousands of dollars at auction. Aside from making good investments, vintage posters carry a distinct cache similar to an antique, but one that achieved a different path of distinction.