Many people enrich their lives through education and entertainment. The Poster Books’s poetic style and philosophical substance, combine design theory commentaries with biographical details regarding the lives of artists and the companies that hired their abstract genius for popular product campaigns. Airlines such as Air France, Pan Am, SAS, and Quantas were famous for their art. A.M. Cassandra was one such genius of the period. Other giants of Europe included Jean Carlu, Paul Colin, and Pierre Massau (France) or Giuseppe Riccobaldi, Severo Pozatti, and Achilles Mauzan (Italy). Switzerland’s legendary talents included Herbert Lupin, Herbert matter, and Otto Baumberger. Many fabulous commercial works remain, forever, anonymous.