Airlines such as Pan Am, Air France, SAS, and countless others were famous for their travel art. A.M. Cassandra was one such genius of the period. Other giants of Europe included Jean Carlu, Paul Colin, and Pierre “Fix” Maseru (France) or Giuseppe Riccobaldi, Severo Pozzati, and Achille Mauzan (Italy). Switzerland’s legendary talents included Herbert Lupin, Herbert Matter, and Otto Baumberger. Many fabulous commercial works remain, forever, anonymous.
Many people enrich their lives through art and education. The Posterbook's poetic style and substance combines biographical details regarding the lives of artists and the companies that hired their abstract genius for popular product campaigns.