Founder of the Beckman College of Design in 1939, he was unquestionably Sweden’s leading figure in commercial art. As both a patriot and socially conscious entrepreneur, his wide spectrum of clientele from both public and private sectors, made him a cultural icon. The current ad promotes ABA, Swedens first airline company founded in 1924, and
Equally serene as surreal, this unmatched master of interpretive arts targets his own homeland with a light touristic message. Quaint architecture in the background identifies common scenery, while the glowing Orbis Terrarum of earthly dominion finds highlighted geography in yellow. Once again, when it comes to surreal appeal, the Dutch have it all in spades.